Gestion de la Qualité de la Donnée (pour GRC) - Data Quality Management (for CRM)

Eric CAMA 2013-02-19

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Dans une gestion de la relation client, amasser des données de suffit pas ! Encore faut-il enregistrer des données fiables, exploitables et maintenues à jour.

In customer relationship management, register data is not enough! Data must be registered in a reliable, usable and up to date way.
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