Customer Relationship Management and Direct Marketing (CRM)

patrickdixon 2008-04-22

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http://www.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients / customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and failure to target older consumers. Impact of ageing on labour force, immigration and demographic challenges in UK, Germany and the rest of the EU. Caring for older customers. Blindness to customer needs. Examples of institutional blindness, and failure to understand customers needs. Product placement and product positioning / brand presence in homes. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Future of logistics and supply chain management. Future of national post offices and postal service monopolies. DHL, Fedex and UPS global competition for just-in-time courier services. Growth of air freight, alternative delivery services. Deregulation of delivery services. Distribution and supplies of components, raw materials and finished products. Package and parcel RFID tracking technologies and RFID controversy. Road, rail, air and shipping comparative costs. Inflation and outsourcing. Overnight delivery and same day delivery services -- growing demand. Pharmacies and garages lead way. Integration of EPOS data. Planning security of supplies and risk management. Online tracking and tracing of products. Integration into global supply chain, suppliers, manufacturers, wholesalers, warehouses, retail. How technology reduce costs in distribution. Last mile. Home delivery, office and factory delivery. Video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Logistics, supply chain, management, wholesale, ...

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