Israel has faced an uphill battle in the international media as the operation in Gaza rages on. Many news outlets have focused only on the operation itself, without mentioning that Israel is working to stop Hamas rockets. Who started the battle? Was it Hamas when it decided to begin firing Kassams, and later, Katyushas into Israel? Or was it Israel when it made the decision to dismantle rocket launching squads? An interview with former IDF spokesman Nachman Shai, who led the Military's public relations effort during the First Gulf War, reveals some of the thinking behind Israel's PR strategy. 3/3/2008