Marie Taillard | Cultivating Defiant Customers
escp
2010-06-11
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Marie Taillard - Marketing UK Director ESCP Europe - on "Cultivating Defiant Customers"
Marie Taillard argues that "defiant" customers may hold the key to fresher, more collaborative and more relevant marketing.
http://www.escpeurope.eu/nc/faculty-research/the-escp-europe-faculty/professor/name/taillard/-/biography/
Marie Taillard argues that "defiant" customers may hold the key to fresher, more collaborative and more relevant marketing.
http://www.escpeurope.eu/nc/faculty-research/the-escp-europe-faculty/professor/name/taillard/-/biography/
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