Welcome to the fourteenth episode of the Minutes Mastery series by Triumph through Training Pvt. Ltd. (3T)! In this episode, Rajan Arora talks about one of the biggest trends in digital marketing—Snackable Content.

Snackable content refers to short, easily digestible pieces of information, like quick videos, social media posts, or infographics, tailored perfectly for today’s fast-paced, attention-limited world. With the average human attention span now just 8 seconds, even shorter than that of a goldfish, it's no surprise that 80% of social media users prefer watching short-form videos over reading long posts.

Rajan Arora, a seasoned professional from 3T, explores why snackable content has become so popular and how it can be leveraged effectively in your marketing strategy. This episode is packed with insights on how to stay relevant in the digital age by keeping your content short, engaging, and impactful.

We acknowledge the role of social media platforms like Instagram, YouTube and TikTok for popularizing this trend and for being instrumental in shaping the future of digital marketing.

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