Starbucks' decision to appoint Brian Niccol as its new CEO has been hailed as a "genius stroke" by Dartmouth's Paul Argenti. Known for his transformative leadership at Taco Bell, Niccol is expected to bring a fresh, innovative approach to Starbucks. His track record of driving brand growth through digital innovation and customer engagement positions him as the perfect leader to navigate Starbucks through the evolving landscape of the coffee industry. This strategic move reflects Starbucks' commitment to maintaining its competitive edge and adapting to the changing preferences of modern consumers.