Brian Niccol Outlines Vision To Reconnect Starbucks With Community Coffeehouse Roots On His 2nd Day As CEO
Benzinga
2024-09-11
Views 994
Brian Niccol, on his second day as Starbucks CEO, announced plans to return the company to its roots as a community coffeehouse.
What Happened: Niccol emphasized the need for comfortable seating and a clear distinction between “to-go” and “for-here” services. He acknowledged that the company has drifted from its core values and is committed to enhancing the in-store experience.
What Happened: Niccol emphasized the need for comfortable seating and a clear distinction between “to-go” and “for-here” services. He acknowledged that the company has drifted from its core values and is committed to enhancing the in-store experience.
Report form
