Liquid Death is turning water into Gen Z’s beer by selling the ‘healthiest thing you can drink’
Fortune
2024-03-15
Views 4.5K
Gen Z has thrown the beverage industry for a loop. They’ve turned to weed instead of alcohol for “High January” and all months following, and have ditched sugary sodas, too, keen on pursuing healthier lifestyles. Now a heavy metal water brand is cashing in on their prohibition vibes and healthy sensibilities.
Report form
RELATED VIDEOS
