It’s official: FIAT is electrifying North America with its sustainable mobility mission. The brand debuted the 2024 FIAT (500e)RED as the first FIAT 500e product drop for North America virtually with a video reveal featuring Olivier Francois, CEO of FIAT and global chief marketing officer of Stellantis, and Bono, lead singer of U2 and Co-founder of ONE and (RED), to commemorate World AIDS Day which took place Friday, December 1.
An all-new, all-electric take on the FIAT brand’s most storied and iconic model, the two-door fully electric 500e, will arrive on this side of the Atlantic as the first battery-electric vehicle (BEV) offering from Stellantis. The lightest passenger BEV in the market, 500e boasts an estimated range of 149 miles (240 kilometers), enabled by a 42-KWh battery with a Level 2 (11-kW) charge time of four hours and 15 minutes. BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core. The 500e will be available in Stellantis North America showrooms starting in the first quarter of 2024.
The Fiat 500e is a completely new four-seat battery-electric vehicle with a dedicated BEV platform. Wider and longer than the previous ICE model, it is powered by a 42-kWh, high-voltage, lithium-ion battery system, resulting in improved interior space and storage, and an all-electric estimated range of 149 miles (240 kilometers). Perfectly proportioned with optimized weight and aerodynamics, the Fiat 500e is the ideal urban commuter, brimming with coolness and charm while delivering its sustainable mission.
On the outside, the 500e has a noticeably present stance while remaining true to the historic lines that have made the 500 an icon. Larger dimensions give drivers a confident view of the road ahead. The exterior features new front and rear LED lighting, e-latch aero door handles, and an updated front grill to give the vehicle a fresh yet elegant appearance. These features combine fashion and function as they contribute to improved aerodynamics, which increases the electric range. The 500e stands on brilliant, 17-inch diamond-cut wheels for a bold, dynamic presentation.