The new 500 Dolcevita special edition is dedicated to discriminating customers in search of exclusivity and elegance. The same values underlie the most authentic Italian style that in collective imaginary is embodied by the "Dolce Vita" years. As befitting for a timeless diva, the new car sports an exclusive Gelato White livery, enhanced by a red, white and red beauty line drawn around the entire silhouette. Elegance is reasserted by the cursive "Dolcevita" chrome badge on the rear that perfectly complements the chrome moulding on the bonnet, the chrome mirror caps and the side moulding with the "500" label. The look is completed by elegant diamond-finished 16-inch white alloy wheels and Skydome glass roof on the hatchback version.

The convertible version of the 500 Dolcevita deserves a special mention. For the first time in the history of the model, it is fitted with a horizontal white-and-blue striped top with embroidered red "500" logo inspired by the deck chairs and beach umbrellas of the Italian Riviera of the Sixties. These brushstrokes of colour, hinting to white sands and blue seas, are created with a production process using looms that simultaneously weave the blue and white threads to achieve a fresh denim effect and the red thread for the "500" logo, that is the exclusive signature of the special edition. This year also sees the celebrations to mark the tenth birthday of the 500 convertible, expressing the "free and emotional" approach to motoring. Launched in 2009, the irresistible 500C pays homage to the 1957 open-top car but also features state-of-the-art solutions, especially the innovative canvas soft-top, a real "window on the sky".