Presenter and Choose Love ambassador Vick Hope switched on the lights in Carnaby Street on November 8 2023. Marking the entrances of Carnaby Street, from Beak Street and Great Marlborough Street, the arches are adorned with shimmering discs and neon lights.

The brands which participated in a shopping and dining party with a 20% discount included size?, Ganni, Rixo, Dickie’s, OG Kicks, Levi’s, Ray-Ban, The North Face, Diesel, Annie’s Ibiza, Monki and Lazy Oaf.