A man scoffed a staggering 88 Jaffa Cakes in three minutes during an eating competition - believed to be a new world record.

Max Stanford, 34, averaged a chocolate-covered treat around every two seconds, and washed them down with six glasses of warm water.

And the dedicated muncher smashed the previous record of 36 Jaffa Cakes in 180 seconds, set in February 2020.

Max, who considers himself a semi-professional competitive eater, said he only did one practice ahead of the mammoth task,

The British Eating League contest was held at the George Pub and Grill in Stockton-on-Tees, Co. Durham, last Saturday (26/2),

Max, a charity worker from London, said: "I'm really glad I won but I'm not particularly competitive against others.

"Breaking my own records is really important to me. In my practice I ate 20 in 40 seconds but I wasn't sure I'd be able to keep that up for three minutes.

"I do it as a hobby because I like to give other people something to switch off to.\'

Filmed 26th February 2022.