This video took place at Guinness World Records HQ in London, UK. The official previous record was 8 in one minute, 10 was going to become the record, then I came in and did 13. I will do more next time as this was the first time I had ever tried a Jaffa Cake.

Rules for this record:

- Jaffa cakes are biscuit-like cakes that comprise three layers: a sponge cake base, a fruit-flavoured jelly, and a layer of chocolate covering the jelly and margin of the sponge.
- The Jaffa cakes must be of minimum size 54mm (2.125in) in diameter, and must be eaten as they come from the pack - they may not be altered or modified in any way.
- You must completely swallow one Jaffa cake before eating the next one (show your mouth is empty).
- No drinking is permitted during the record attempt
- Only Jaffa cakes completely swallowed during the one minute period are to be counted toward your final score.
- As with all consumption record challenges, we strongly recommend you do not attempt this multiple times in one day

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Peter Czerwinski, aka 'Furious Pete', is a Professional Competitive Eater, Master in Engineering Graduate and Fitness Guru. He began doing Eating YouTube videos in 2007, which landed him into his first eating contest a year later (he has done 100 contests to date winning 85% of them). Through his online eating, breaking numerous Guinness World Records and eating contests, he has landed a number of TV spots for National Geographic, Discovery Channel, Sport Science, Travel Channel and currently hosts a show on German TV (Abenteuer Leben on Kabel Eins), doing a world eating tour. Through his difficult times and passion for fitness he aims to show the world that you can still have a good time in life, go out with friends, party it up, eat some burgers and still maintain a good and healthy physique. Stay Sexy, Stay Hungry, Get Laid my friends...and of course stay Dedicated For Life.