Beginning in December of 1977 the NBC network replaced its 1976 "All the Best" image campaign with a new slogan, "A Big Year on NBC," for use during the second half of the 77 / 78 season.


NBC fall of 1977 program lineup.

NBC Saturday Night
800pm - The Bionic Woman
900pm - NBC Saturday Night at the Movies

NBC Sunday Night
700pm - The Wonderful World of Disney
900pm - The Big Event

NBC Monday Night
800pm - Little House on the Prairie
900pm - NBC Monday Night at the Movies

NBC Tuesday Night
800pm - The Richard Pryor Show
900pm - Mulligan's Stew
1000pm - Police Woman

NBC Wednesday Night
800pm - The Life and Times of Grizzly Adams
900pm - The Oregon Trail
1000pm - Big Hawaii

NBC Thursday Night
800pm - CHiPs
900pm - Man from Atlantis
1000pm - Rosetti and Ryan

NBC Friday Night
800pm - Sanford Arms
830pm - Chico and the Man
900pm - The Rockford Files
1000pm - Quincy, M.E.