IOT startup Jiovio created multiple hardware products to address the problem of poor maternal healthcare in India. However, only after a few iterations co-founders Senthil Kumar and Dhinesh Pandian realized that in order to convince pregnant women to wear the device especially in the rural parts of the country they needed to rethink their product and add a desi touch. So this Madurai based startup built an IOT sensor in the shape of a rudraksha mala that can be paired with their flagship mobile application, Save Mom.