After DMDK Captain Vijayakanth expelled 10 of its rebellious party members after they gave him ultimatum to rethink his decision of alliance with PWF, Vaiko suggested indirectly that they should all consider "that business", hinting at prostitution. Though he covered his tracks by stating he might mean any business, the reference was not lost on anybody. The video of the speech went viral and reports started coming in about DMK cadre burning the effigies of the MDMK leader in many places.