https://digitalinfluence.com.au/how-to-sell-high-priced-products-online/
How to Sell High Ticket Coaching Programs
High Ticket Selling means Selling on Value, not on Price
How to make the shift to High value Sales
If you want to sell High Priced Coaching Programs Online, you need to make a shift from selling product features, benefits and pricing, to selling the value of the results that clients get from working with you.
I work as a marketing consultant specialising in selling high priced coaching and consulting programs (both through done-for-you marketing services and through the High Value Sales program).
Most of my clients are great at what they do, but they struggle to communicate the value to their clients. Because they are subject experts, and they love their work, they tend to get caught up in how they do what they do (which is absolutely essential to them getting amazing results) but they underemphasise why this is so essential for their clients to do, what results they’ll get from working with them, who will get the very best results (and they love working with), and when is the best time to get started with them.
The first thing I do when I work with a coach or consultant who wants to get more clients, raise their prices, or make the shift to high value sales, is to work on their High Value Selling Proposition. This is a process to help them identify where they can add the most value with their work, and it forms the perfect starting point when you are planning or selling high-ticket online programmes, products and services.
https://highvaluesales.com/5-projects/