A funny video, produced by YouTuber James Ware, featuring him trying out a new beauty regime - recently reported in the British press - which involves smearing your skin with your own urine.

The footage, filmed in London, UK yesterday, shows James putting the underground beauty phenomenon to the test.

He later wrote online: "The latest beauty craze is the urine facial which involves smearing pee all over your face to give you perfect skin - I only wish I was taking the p***.

"Making my debut as a beauty vlogger, I decided to try this at home to see if it would enable me to join the beautiful people."

"Would the reaction be wow wee or p*** off?" he continued, setting up the video in typically amusing fashion.