Donald Trumps claims that Hillary Clinton is playing “the woman’s card” turned into a profitable branding opportunity Not long after the remarks started, the Clinton campaign started doling out hot-pink cards in return for every donation of $1 or more The “woman’s card” merchandise and related fund-raising messages raised over $2.4 million in donations from April 28th to 30th In those three days, more than 115,000 individual donors contributed to Clinton’s presidential campaign 47 percent of them were first-time donors to Clinton’s White House bid