#Empowerista: Aerie Ad Broadens Beauty Ideal

HerDaily 2016-01-28

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American Eagle's intimates line, Aerie, says bye to photoshop and hi to a normal sized model. Their #AerieReal campaign, celebrating women's real beauty, released a teaser video of their latest ad featuring size 12 'curve model,' Barbie Ferreira.

With fashion ads historically thriving off of unrealistic aspirations, often leaving women feeling insecure about their bodies. Aerie is one of several brands making efforts to empower women's body-image.

Alex Wehrley breaks it all down in this week's #Empowerista.

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