AUBURN HILLS, Mich., November 6, 2015 /3BL Media/ - Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of Farmers and Hunters Feeding the Hungry (FHFH), an organization that enable hunters to donate a portion of their hunt to the less fortunate.

The new marketing campaign includes television, print, digital and social media components, all targeting outdoor enthusiasts and promoting a current movement among hunters to assist with hunger issues in their communities. The ads carry the hashtag #RamHuntsHunger and drive viewers to RamTrucks.com/outdoorsman to learn more. They will run in network and cable programming and print publications with large outdoor lifestyle audiences, such as Ridge Reaper and Ducks Unlimited television shows and Field& Stream and American Hunter magazines. Ram social media sites and those of many of Ram’s marketing partners, such as Drury Outdoors and Mossy Oak, will also promote the message.

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