Desigual celebrated the winter sales in RED, wearing the first 100 fans arrived in underwear, of course strictly RED! On January 5th starting at 8:00 am in the new store Desigual of Via Torino 19, in Milan. 4 floors of wild fashion!
"Seminaked" in RED. Why red?
Red is the color of passion, the color of the excitement, the adrenaline a thousand for a light signal but Red is also the color of the charm, and this year gave their consent enthusiastic and super glamourous testimonial, Laura Barriales was in fact the godmother of the event entertaining, along with Claudio Guerrini of RDS, numerous fans flocked. All this to the rhythm of good music and full "fiesta" climate, with drinks and breakfast for the participants, who started so early this lucky day!
Rossi but not for shame, braving the cold, many have gathered before 8:00 am, in front of the Desigual Building in Via Torino to be among the 100 would-half-naked to receive a free outfit.
To kick off the upcoming sales period, Desigual gives a complete look to the fans who will got their invitation.
Enter half-naked in our shop and leave dressed Desigual for free! Join the party, leave your shame… and your clothes behind and come!
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