Festive season sales may have disappointed investors, but the Maruti management is unfazed by it! RS Kalsi, Executive Director – Sales at Maruti spoke to ET NOW on the outset of the launch of a revamped version of its bestseller Alto! The new Alto K10 hatchback has been priced between Rs 3,60,000 to Rs 3,82,000. Kalsi said the new launch will bring back interest in the small car market.