http://smartsimplemarketing.com Wil Hart from Smart Simple Marketing discusses how to create a referral based business. When inviting others to join your referral circle, focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own. Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.