OneBankism is a dynamic process with one primary objective: increasing profitable sales by generating high-quality, primed interdivisional referrals that convert into booked business. By making fundamental and permanent changes to both organizational and individual behaviors, the OneBankism Process permanently breaks down the traditional silos that exist in many financial organizations and motivates representatives and managers to operate as a single, diversified financial team committed to serving clients' total financial needs. - See more at: http://cohenbrown.com/the-onebankism-prospecting-lab/