Young fashion designer Maxjenny Forslund is the name behind the avant-garde Scandinavian label Maxjenny. She redefines the rules of tailoring through a sustainable approach, delivering at once beautiful, yet functional, handcrafted clothing.
Within the Scandinavian sustainable fashion industry, Maxjenny is seen as one of the most innovative, emerging fashion designers. Most of the materials she employs originate from recycled plastic, focusing on how each garment is made and worn. The result is colorful, high quality collections both in terms of textile and design.
Function and wearability play a major role in the creation of each garment, avoiding unnecessary seaming and cuts. Her collections include reflective binding on organic silks, introducing adjustable sizing to optimise comfort and minimise excess production.
Maxjenny currently features two main lines: The Maxjenny Outdoor and The Maxjenny indoor. The former, a.k.a. STREETSCULPTURES, is made with breathable, crease free, waterproof fabric, extremely light and produced with recycled bottles and water based colours. The latter is focused on the zero waste fashion concept, in which material waste is minimised through an accurate initial pattern study, with the advantage of being able to improvise and reinvent every garment.