Having dreamt of becoming a designer since childhood, in 1997 the Missouri native Jeremy Scott went from being a farm boy ... to fashion provocateur with the launch of his eponymous label. The unapologetic Scott courted controversy with his brash wit - challenging the industry's notion of dressing. It was his use of Americana as well as his cartoon interpretation of pop culture that brought him notice and caused some to consider him the Jeff Koons of fashion.