Sensing a niche in the fashion business after a frustrating search for her own bridal gown, Vera Wang entered the bridal ... business in 1990 with the financial backing of her father. In less than two decades she's been able to parlay her bridal success into books, fragrance, accessories, home, ready-to-wear, and now a moderately priced collection for mass retailer, Kohl's, garnering a 2005 CFDA and other awards along the way.