http://morepowertopublish.com It's kinda like etiquette if you went to a nice restaurant, a nice meal and you didn't know the proper etiquette you didn't know which fork to use or you were picking up your soup bowl and slurping. It wouldn't been very nice. And there is etiquette in LikedIn. There is a difference of someone who doesn't really know how to participate on LinkedIn versus those who really have their act together and present that professional persona just like their Booker.