http://morepowertopublish.com I think it's really important that anybody that has expertise in the area becomes known for that and so we created the Dallas Experts Network.I have Experts Weekly, an interview show every week. Into your spear have influence in the strategy that you have behind the book to get to know people and to connect with them is more important than the book. In LinkedIn, to me is one of the most important strategies. I've had people that I know are experts with them at least a purported to be experts and I searched their name on LinkedIn and I didn't find them.