<br />This website uses cookies to improve your experience. Continue to use the site as normal if you agree to the use of cookies. If you’d like to find out more about the cookies we use or to opt-out, please see HubSpot’s Cookie Policy.<br /><br />If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.<br /><br />AcceptDecline<br /> HubSpot Logo<br />MARKETING | 5 MIN READ<br />5 YouTube Description Templates That Have Helped Our Videos Go Viral<br /> Caroline Forsey<br />Written by Caroline Forsey<br /><br />@cforsey1<br />youtube-descriptions<br />YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts.<br /><br />However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience.<br /><br />In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months.<br /><br />Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. If you're unsure how to start crafting compelling YouTube descriptions, keep reading -- here, we'll explore various tactics you can employ, and provide templates to ensure you have everything you need to excel on YouTube.<br /><br />Download a Free 30-Day Planner for Your Business YouTube Channel.<br />How to Create Compelling YouTube Descriptions<br />1. Explain what your video is about.<br />To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters, a Senior Growth Marketing Manager on HubSpot's Academy team. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your vi