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Pete Canalichio

Pete Canalichio

Pete helps licensors and licensees harness the power of brand licensing so that both companies and consumers win in the marketplace.

25 Videos
95 Views
0 Followers
19/01/2017 Joined
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Licensing Contract Negotiation Process - Stage 4: Drafting the Agreement 7:05
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Licensing Contract Negotiation Process - Stage 4: Drafting the Agreement

Pete Canalichio
visibility 3 schedule 8 years ago
Licensing Contract Deal Term Tools and Techniques 3:02
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Licensing Contract Deal Term Tools and Techniques

Pete Canalichio
visibility 1 schedule 8 years ago
Licensing Contract Negotiation Process - Stage 2: Developing A Negotiating Strategy 6:04
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Licensing Contract Negotiation Process - Stage 2: Developing A Negotiating Strategy

Pete Canalichio
visibility 2 schedule 8 years ago
Licensing Contract Royalty and Payment Terms 4:20
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Licensing Contract Royalty and Payment Terms

Pete Canalichio
visibility 4 schedule 8 years ago
Licensing Contract Negotiation Process_Stage 1: Understanding the Deal Terms 7:27
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Licensing Contract Negotiation Process_Stage 1: Understanding the Deal Terms

Pete Canalichio
visibility 1 schedule 8 years ago
The 5-Stage Licensing Contract Negotiation Process - Introduction 3:49
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The 5-Stage Licensing Contract Negotiation Process - Introduction

Pete Canalichio
visibility 2 schedule 8 years ago
Negotiating License Deal Terms - Overview 3:26
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Negotiating License Deal Terms - Overview

Pete Canalichio
visibility 3 schedule 8 years ago
The Brand Licensing Process - Step 8: Establish Business Plan 5:10
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The Brand Licensing Process - Step 8: Establish Business Plan

Pete Canalichio
visibility 2 schedule 8 years ago
The Brand Licensing Process - Step 7: Conduct Orientation 2:39
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The Brand Licensing Process - Step 7: Conduct Orientation

Pete Canalichio
visibility 3 schedule 8 years ago
The Brand Licensing Process - Step 4: Perform Due Diligence 5:19
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The Brand Licensing Process - Step 4: Perform Due Diligence

Pete Canalichio
visibility 4 schedule 8 years ago
The Brand Licensing Process - Step 3: Prospect the Licensees 2:31
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The Brand Licensing Process - Step 3: Prospect the Licensees

Pete Canalichio
visibility 1 schedule 8 years ago
The Brand Licensing Process - Step 5: Define Licensing Opportunity | Brand Strategy 3:37
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The Brand Licensing Process - Step 5: Define Licensing Opportunity | Brand Strategy

Pete Canalichio
visibility 1 schedule 8 years ago
The Brand Licensing Process - Step 1: Identify Where To Play 9:21
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The Brand Licensing Process - Step 1: Identify Where To Play

Pete Canalichio
visibility 2 schedule 8 years ago
Why Do Manufacturers License Brands 4:28
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Why Do Manufacturers License Brands

Pete Canalichio
visibility 1 schedule 8 years ago
The Brand Licensing Process - Step 2 : Determine How To Win | Brand Licensing 5:47
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The Brand Licensing Process - Step 2 : Determine How To Win | Brand Licensing

Pete Canalichio
visibility 3 schedule 8 years ago
The 8 Benefits of Brand Licensing to Manufacturers and Service Providers | Brand Strategy | Business Branding 7:17
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The 8 Benefits of Brand Licensing to Manufacturers and Service Providers | Brand Strategy | Business Branding

Pete Canalichio
visibility 14 schedule 8 years ago
The 6 Benefits of Brand Licensing to Brand Owners | Brand Strategy | Company Branding 5:16
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The 6 Benefits of Brand Licensing to Brand Owners | Brand Strategy | Company Branding

Pete Canalichio
visibility 4 schedule 9 years ago
Entrepreneur® Expands to Television | Brand Licensing | Branding 3:47
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Entrepreneur® Expands to Television | Brand Licensing | Branding

Pete Canalichio
visibility 3 schedule 9 years ago
Do You Own an Invention You Are Trying to License | Brand Licensing | Branding 5:29
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Do You Own an Invention You Are Trying to License | Brand Licensing | Branding

Pete Canalichio
visibility 7 schedule 9 years ago
Most Common Pitfalls Licensees Watch Out For - Part 3 | Brand Licensing | Branding 4:19
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Most Common Pitfalls Licensees Watch Out For - Part 3 | Brand Licensing | Branding

Pete Canalichio
visibility 2 schedule 9 years ago
Most Common Pitfalls Licensees Watch Out For - Part 2 | Brand Strategy | Brand Licensing 3:52
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Most Common Pitfalls Licensees Watch Out For - Part 2 | Brand Strategy | Brand Licensing

Pete Canalichio
visibility 9 schedule 9 years ago
Most Common Pitfalls Licensees Watch Out For - Part 1 | Brand Licensing Expert | Branding in Marketing 3:35
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Most Common Pitfalls Licensees Watch Out For - Part 1 | Brand Licensing Expert | Branding in Marketing

Pete Canalichio
visibility 7 schedule 9 years ago
What Are The Expectations of Licensors and Licensees | Brand Marketing | Product Licensing 4:11
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What Are The Expectations of Licensors and Licensees | Brand Marketing | Product Licensing

Pete Canalichio
visibility 4 schedule 9 years ago
Why Do Companies License Their Brands | Brand Marketing | Product Licensing 5:10
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Why Do Companies License Their Brands | Brand Marketing | Product Licensing

Pete Canalichio
visibility 6 schedule 9 years ago
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