Vivienne Westwood is designing new Virgin Atlantic airline uniforms.

Richard Branson sure knows how to grab media headlines for his business ventures.

Recently, British designer Vivienne Westwood partnered with the Virgin Atlantic airline in an effort to transform the company’s signature red uniforms.

The major fashion project is slated to run for the next decade, entailing a complete examination and revision of the current garments. The new uniforms will reportedly possess a vintage French couture look with specialized tailored cuts.

Preliminary sketches depict red upscale dress uniforms for the ladies and burgundy fitted suits for the male employees. Resources also play a key role in the fashionable pieces.

Westwood has placed an emphasis on using recycled materials in the uniforms, including polyester yarn made from plastic bottles, canvas, brass and even roadside banners.

The airline is not only on the cutting edge of fashion, but technology as well. Virgin America recently offered a new service to travelers looking to interact with other attractive fliers.

Essentially an in-flight, technology-laden entertainment system, people can send a drink, snack and even a text message to a person in another seat.