The discovery of bird flu in Shanghai has left Chinese consumers worried about food safety.

Many are turning away from poultry after the outbreak of the H7N9 strain of bird flu.

At least nine people have died and thousands of chickens have been culled.

At this Shanghai market, business has slowed.

Restrictions to stop the virus spreading apply to live chickens, but other traders are taking a hit as well.

Egg seller Meng Wenfang says purchases at her stall have dropped.

And sales at this frozen chicken stand have slumped by around 90 percent.

Consumers say they're not prepared to take the risk.

SOUNDBITE: (Mandarin) 60-YEAR-OLD LOCAL RESIDENT ZHU PEIJI SAYING:

"The government informed us so we know about it. They never told us to stop eating it, but we try to avoid it as much as possible."

It's not just market sales that have been hit by bird flu fears.

A sign at this KFC tells consumers that international health experts