Paul Terry Walhus, the original king of twitter, talked to Olloclip at SXSW 2013 in March 2013 at the SXSW Trade Show.
The olloclip is a quick-connect lens solution for the iPhone that includes fisheye, wide-angle and macro lenses in one small, convenient package that easily fits in your pocket. Nestled in the palm of your hand, the olloclip connects to the iPhone within seconds so you’ll be sure to capture the image you want…if you don’t see the picture you’re looking for just flip it over to switch lenses.