ALLURE Fashion show was organized at National Exhibition Centre in Goregaon, Mumbai, to showcase the latest SS'13 collection of few of the most celebrated brands like - VERO MODA, JACK & JONES and ONLY. Tinsel town was present in plenty lending support to an evening by trendsetters. Bollywood celebrities like Arjun Rampal, Siddharth Malhotra, Jacqueline Fernandes, Kunal Kapoor, Genelia D'Souza and Diana Penty walked the ramp for these brands various brands.