David Bowie has done it again.
After breaking the mould in the 70s as the otherworldly "Ziggy Stardust", the 66-year-old singer is now breaking box office records.
"David Bowie Is", a new exhibition at London's Victoria and Albert Museum devoted to thsystem.scripts.e musician's long and inspiring career, has already sold 50,000 advance tickets.
The multi-media show features more than 300 objects, including the stage costumes which allowed Bowie to adopt alternative, mysterious personas.
Curator Victoria Broackes calls Bowie a "cultural entity" who has endured the test of time.
SOUNDBITE: Victoria Broackes, Victoria & Albert Museum Co-curator, saying (English):
"His individualism seems to have inspired a generation to feel that that they, that we all, have it within ourselves. We have multiple personas, that we shouldn't be pigeon-holed by sexuality or identity or dress, and I think that is perhaps his great message. 'David Bowie Is' is both a statem