ROUGH CUT (NO REPORTER NARRATION)

STORY: Marchesa designers Keren Craig and Georgina Chapman filled their Fall 2013 runway with gowns gorgeous enough for the red carpet.

The collection, which pushed the "Wow!" factor up a notch, was shown on Wednesday (February 13) at Mercedes-Benz Fashion Week in New York.

The designers talked with Reuters Television before the show about their new look for fall.

Craig, one half of the British design team, gave Chapman, her partner, credit for the new fall silhouettes.

"Georgina deconstructed a lot of more, sort of, structured pieces, so you're going to see some, sort of, jackets and structured pieces and then a lot of her draping has become deconstructed."

A tailored coat in red satin with a high collar and red floral thread work created a dramatic look, worn over burgundy trousers in silk wool.

The setting for Marchesa's fall runway show seemed just right for a collection inspired by a romantic painting: a gilt-trimmed hall inside the New York Public Library, a midtown Manhattan landmark.

The label's fall collection offered some looks with the potential to cross over from the red carpet to charity galas or brides with their own fashion flair: An ivory sheath gown with bright red embroidery, a slim gray gown with one strap falling languidly off the shoulder and a gray tulle column gown with sheer long sleeves.

Mercedes-Benz Fashion Week wraps up on Thursday (February 14), which also happens to be Valentine's Day.