ATLANTA, January 24, 2013 /3BL Media/ - From January 25-27, over 4,000 college and high school basketball coaches across the United States will be making much more than just a fashion statement when they sport tennis shoes with their suits during the 10th annual Suits and Sneakers weekend. The event unites coaches, fans, players, corporate partners, and media to fight cancer and provide hope to all people facing the disease.

“The Coaches vs. Cancer program turns 20 this year, and in just two decades, high school and college basketball coaches have helped raise more than $85 million for the American Cancer Society. What an amazing accomplishment…and proof that coaches can really make a difference in the fight against cancer,” said Gary M. Reedy, volunteer chair of the board for the Society. “In May, the American Cancer Society will celebrate its 100th anniversary. Thanks in part to the progress and support of programs like Suits and Sneakers, nearly 14 million cancer sur