Jess describes her premium petite clothing brand for professional women, mentioning the gap in the petite market and the need for dresses and shirts in the petite female fashion industry. She goes on to talk about the company ethos and challenges in developing the right measurements for the petite body frame, The IN or OUT feature is an innovative voting platform handing the power back to petite female customers to design and select Jeetly's next collection. Jeetly's clothes range from petite dresses to petite shirts and suits.