CM Storm by Cooler Master might be the only "mainstream" company bringing the fight to Filco and Ducky when it comes to offering a WIDE variety of mechanical keyboards. They are even bringing a product to market with Cherry MX GREEN switches. They feel kinda like heavy blues. There's some other stuff too.
For cases and coolers, there is some innovative stuff coming including pre-filled liquid cooling and vapour chambers. They also have a TON of new case concepts.
Day 5 - video 2