At the end of the day, we want visitors to take action and not simply browse the site. With the proper keyword targeting, we are more likely to achieve the desired conversions and not just traffic. Analysis of your current conversions can provide invaluable insight into what type of keywords convert at the highest rates. High website traffic is great, but without conversions it doesn’t matter, and without profitability it doesn’t matter. Link to original video: http://www.vayumedia.com/videos/Solution_Based_SEO_Part4.php