Jerry Greenfield Reflects on Acquisition of Ben & Jerry's

FORA TV 2012-12-05

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Jerry Greenfield Reflects on Acquisition of Ben & Jerry's
Columbia Business School - Columbia Business School
Jerry Greenfield, co-founder of Ben & Jerry's, and Julius Walls, Jr., CEO of Greyston Bakery, discuss the challenges and rewards of building a successful social enterprise with students at Columbia Business School.

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