Thrills and Chills: Gamifying Theme Park Entertainment
Gamification Co - The Concourse Exhibition Center
David Cobb, Senior Creative Director at Thinkwell and Creative Director for the Warner Bros. Theme Park in Abu Dhabi, presents Gamification and the Magic of the Real World. Cobb, one of the world’s leading experience designers, talks about the future of physical space, how we’ll interact with each other, and the role of gamification in creating engagement. From retail to amusement parks, and from public spaces to universities, the gamification of the physical world promises to unlock new and exciting ways to socialize, interact and explore. Get inspired and find out how best to capitalize on this trend with this extraordinary expert."