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Tech and art experts discuss how startups can conjure up genius, and bring arts to Silicon Valley.

How do audacious new ideas make it to market? Silicon Valley has become world-famous for the way it rockets young companies to greatness, with incubators that champion "lean startups," "constant iteration," and the virtues of "failing fast." Now many of these radical ideas are taking on a second life in the arts arena. After all, the realities of tech startups - big dreams, tight budgets and a stubborn insistence on disrupting the status quo - are hallmarks of pioneers everywhere. A new creative ethos is taking shape, as the startup formula catches hold in unexpected places throughout the Bay Area. Find out how Silicon Valley culture intersects with Bay Area arts as The New York Times' Digital Domain columnist, Stross, and Z Space's innovative Executive Artistic Director, Steindler, come together for a conversation about conjuring up genius.