In this Video4Good interview from the 2012 COMMIT!Forum, GRI Chief Executive Ernst Linteringen discusses how in the past, corporate responsibility has been about doing nice things and looking good. Now, however, the impact that companies have on society and the environment matters more than ever. On the whole, people have lost some trust in big business, so companies need to demonstrate how they are part of the solution.

About Video4Good

Video4Good is a full-service production company that works with businesses to tell their sustainability stories through video news releases, promotional videos and documentaries. Video4Good's producers have a thorough knowledge of CSR and sustainability communications. Through a partnership with 3BL Media, Video4Good productions are distributed to targeted audiences worldwide. Visit: www.video4good.com