Bollywood actress Bipasha Basu and actor-model Milind Soman launched 'Pinkathon 2012' -- A unique women's running event for the cause of breast cancer awareness. Bipasha Basu said:I am delighted to be a part of this effort to raise awareness about breast cancer. I hope the people of Mumbai support us. Breast cancer is a much neglected ailment in India; most women don't take it as seriously as they should..