HERSHEY, Pa., Oct. 26, 2012 /3BL Media/ - Hershey’s® Track & Field Games kicks off its 36th season in pursuit of a Guinness World Record for the most people to run (or walk) 100M in 24 hours. In response to National Geographic Kids’ challenge, Carl Lewis and Hershey’s Track & Field Games are calling on hundreds of local communities and thousands of Hershey employees throughout North America to join in 100M of fun.

It’s likely you know that Hershey has been making your favorite chocolate and confections for more than 100 years, but you may not realize that for a third of that time, Hershey has been committed to youth activity and achievement through Hershey’s Track & Field Games. It is the largest and longest-running youth activity program of its kind in North America. The Games are a great way for kids ages 9-14 to have fun with the basic skills of running, jumping and throwing to inspire a lifetime of activity.

Each year, thousands of volunteers throughout the United