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Payday loans trap consumers in repeat borrowing cycles due to the extremely high cost of borrowing, the very short repayment term, and the consequences of failing to make good on the check used to secure the loan. Consumers who use payday loans have an average of eight to thirteen loans per year at a single lender. In one state almost sixty percent of all loans made were used to cover the prior payday loan transaction; either through renewals or new loans taken out immediately after paying off the prior loan.