DoSomething.org and AOL Help Shelter Animals Find a Home through the Organization’s First Ever Animal Adoption Campaign, ‘Pics for Pets’

3BL Media 2012-09-20

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(3BL Media) New York, NY - September 20, 2012 - DoSomething.org is putting the bite back in the fight for homeless shelter animals. With the help of campaign spokesperson and world-renowned photographer, Nigel Barker, DoSomething.org is launching their first nationwide animal adoption campaign. ‘Pics for Pets’ aims to increase adoption rates in shelters through teens, their cameras and Facebook, while saving some adorable animals’ lives in the process. AOL is also supporting the cause by spreading the word about the campaign to their enormous audience.

Every year, approximately 5-7 million companion animals enter shelters nationwide, and approximately 3-4 million are euthanized (50% of dogs and 70% of cats) simply because they are not adopted. One big reason why these animals aren’t adopted is due to sub-par pictures. All too often, the pictures used to market the potential pets are taken when the animal first arrives at the shelter, disheveled and frightened. DoSome

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